Marketing Essentials In Hospitality and Tourism

Question: Identify an article from one of the recommended online sources that relates to a specific concept we discussed during the lecture? Answer: The article is on Amara Cay Resort, in line with the, The Moorings Village Spa. The similarity lies in the style but the former has bridged the gap of a suitable budget for many travelers. The article talks about the corals and gems which adorn the furnishing of the resorts through furniture, etc. This renovation of the former Hampton Inn has studied customer behavior and included Tiki Bar and luxurious Spa. Another similar Hotel Player Playa Largowill open Key Largo which will exhibit luxuries of Beachside Bungalows, tennis courts and not to forget, a delight for travelers, exclusive spas ("HNN"). The decor will be nature based and all this at neutral prices. The article relates to the content covered in the lecture as it is indicating how the hotels have revamped their assets to attract the customers and make sure they return back after check out, giving the best things at neutral prices. The earlier high end models have been leveled up to retain customers. The KYC method identified that travelers and nature lovers would like elements like seaside bungalows, nature decor, etc (Shoemaker and Shaw). They have made sure through the hotel accommodations and the services that the customers stay, enjoy and remember to come back after they check-out. It has worked towards filling the gap between, post check - in and reservation for many customers. It also relates to the concept of experimental marketing, customer-behavior study and, the inseparability or intangibility of services/ Furnishing, etc. Works Cited "HNN". Hotelnewsnow.com. N.p., 2016. Web. 6 Mar. 2016. Shoemaker, Stowe, and Margaret Shaw. Marketing Essentials In Hospitality And Tourism. Upper Saddle River, N.J.: Pearson/Prentice Hall, 2008. Print.