Case discussion Essay Example | Topics and Well Written Essays - 500 words

Case discussion - Essay ExampleThe approach however conveys mettlesome levels of commercial risks because of the momentum that RAN has been gaining and the possible negative effects of the campaigns. The medias involvement is likely to propagate RANs objective to the global society that is also Citigroups consumers. Similarly, students subscription to RAN identifies its developing potential to influence the society. RAN may wherefore succeed in convincing the popular that Citigroup is destroying the environment, and therefore the peoples lives. This would harm the banks bodily image and reduce its marketability, especially for consumer services. The result will be a reduced receipts level. Ignoring the campaigns with the assumption that they do not succeed will however allow the bank to benefit from pouch backing besides retaining its consumer market control. It is however a risky assumption (Stanford Graduate School of military control 1- 11).Delaying RANs objective by negot iating over few and minor changes to the groups project financing initiatives is another option. It offers benefits of reducing the groups proactive campaigns and its effects on the banks corporate image and requisite for the banks consumer services besides sustaining project financing in the miserable run. The options disadvantage is however the already impaired corporate image and its associated effect on demand for consumer products. RAN may decline to the delayed tactics and proceed with the campaigns towards compromised corporate image and reduced demand for consumer services. Its benefits argon however average revenues from both consumer services and project financing services. Entering into negotiations over changes that are more significant is another option for the bank. This offers potential benefits of the groups withdrawal of its campaigns and informing the public of the banks interest in corporate